Strategy Over Tactics

ever thought to yourself – hey, shes posting cool videos, i should post cool videos.

or, They have a huge successful business, I’m gonna make one too!

or, I need to raise capital to get me going

Well congratulations bc you too have fallen into the trap of tactics over strategy.

Your videos will not be anything worth watching unless theyre interesting. so instead, your strategy should be – what kind of message do I have to share. The medium might be videos but it might not be.

Secondly, instead you should ask yourself – what is the business doing (of that persons with the big business you admire)? What service are they providing? Who are their clients? how much are the clients willing to pay this person for this service? Then your strategy should be – what service could I offer people?

Third – You will raise caital by selling a product that people are willing to pay for. period end of story. youre not a silicon valley junkie and you dont need to attempt to recreate a business model of that of the unicorn companies.

Do the tough part – come up with a real product based on peoples needs. dont be the person that creates videos about nothing and buys 1 million followers and sadly discover that one of those account holders has purchased your -whatever you were trying to sell them.

-AL